Canadian Tire Corp., announced a huge sponsorship deal with Canadian Olympic team and six amateur sports organizations. It has thumped an eight year contract to be a chief national partner of the Canadian Olympic team. It further stretched the partnership contract with Skate Canada, Hockey Canada, Canadian Soccer Association, Canada snowboard and Alpine Canada Alpin.
"At Canadian Tire, we believe in the power of sport to inspire greatness and change the lives of
all Canadians," chief executive Stephen Wetmore said.
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